- Rank for the keywords your customers actually search on Google
- Surface in voice assistants (Siri, Alexa, Google Assistant) and featured snippets
- Get cited by ChatGPT, Gemini, Perplexity, and Microsoft Copilot
- Reach the 89% of B2B buyers who use AI tools to research vendors
- Build JSON-LD schema, llms.txt, and entity signals that compound over time
- Monitor and measure citations across all three channels
How it works, step by step
technologies in rotation.
Questions we hear most often.
How is GEO different from SEO?
How quickly does GEO produce results?
Do I need all three, or can I pick one?
Can Moddtech work on a site we already have?
Does this work for businesses operating only in Mexico?
Do you guarantee citations or rankings?
Search has split into three channels
Google used to be the only search engine that mattered. Now ChatGPT, Gemini, Perplexity, and voice assistants answer millions of queries before the user opens a browser tab. Each channel needs different optimization. The companies winning new business in 2026 show up in all three.
What is SEO?
Search Engine Optimization is the practice of structuring your website to rank on Google, Bing, and other traditional search engines. SEO covers technical site health, keyword strategy, content quality, and backlinks. It still drives the majority of organic traffic for most B2B websites — but it's no longer the only channel that matters.
What is AEO?
Answer Engine Optimization structures content to surface in answer-based results — Google's AI Overviews, featured snippets, voice assistants like Siri, Alexa, and Google Assistant, and zero-click results. AEO focuses on direct, concise answers to the specific questions your customers actually ask.
What is GEO?
Generative Engine Optimization structures your website so AI models — ChatGPT, Gemini, Perplexity, Microsoft Copilot — cite your business when generating answers. GEO covers JSON-LD schema, llms.txt files, entity clarity, FAQ structuring, and E-E-A-T signals. LLMs cite only 2–7 domains per response versus Google's 10 blue links, so competition is concentrated and early movers gain a real advantage.
Why all three matter together
Each channel reaches a different stage of the buyer's journey. SEO captures buyers actively searching. AEO captures buyers asking quick conversational questions. GEO captures buyers researching vendors through ChatGPT, Perplexity, and Gemini — currently 89% of B2B buyers, according to Forrester. Optimizing for one channel is no longer enough when prospects use all three.
What we do
- SEO audits and implementation — technical site health, on-page optimization, keyword strategy, content production, and link building
- AEO content structuring — FAQ schema, featured snippet optimization, voice-search-ready content, and answer capsule formatting
- GEO implementation — JSON-LD schema, llms.txt configuration, robots.txt setup for GPTBot, ClaudeBot, and PerplexityBot, entity disambiguation, and AI-optimized page architecture
- AI visibility monitoring — tracking when and how ChatGPT, Gemini, and Perplexity cite your business across your key industry queries
- Bilingual content strategy — English and Spanish optimization for businesses operating across Mexico and the US
Who we work with
We serve mining, drilling, industrial distribution, MSPs, and B2B technology companies across Mexico and the US. Our clients include WITAS, Globexplore, and Geosite — businesses where buyer research happens long before first contact, and visibility in AI answers shapes the deal pipeline.
Outcomes, not output.
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