Social media management is the practice of creating, scheduling, and engaging with content across social platforms to grow audiences and drive business results. Moddtech handles strategy, content creation, community management, and reporting across Instagram, LinkedIn, TikTok, Facebook, and X.
Who it's for
Brands looking to build consistent social presence, B2B companies generating leads on LinkedIn, and product teams establishing thought leadership or community engagement.
- Build a consistent brand voice across every platform
- Publish professionally-produced content on a reliable schedule
- Engage authentically with your community
- Turn social traffic into website visits and leads
- See what's working through monthly performance reports
Process
How it works, step by step
01
Strategy & Brand Voice
Audit of current presence, competitor review, audience research, and platform prioritization. Outcome: documented strategy and voice guidelines.
02
Content Calendar
Monthly editorial calendar aligned to campaigns, launches, and seasonal moments. Approval workflow agreed upon upfront.
03
Content Production
Photography, video, graphics, and copy produced in batches. You review and approve before anything publishes.
04
Publishing & Community
Content scheduled at optimal times for your audience. Replies to comments and DMs within agreed response windows.
05
Reporting & Iteration
Monthly reports with insights and recommendations. We double down on what works and cut what doesn't.
Our toolbox
10
+
technologies in rotation.
Picked per project — never one-size-fits-all. Hover any tile to
learn what we use it for.
12
Years
compounded
10
Active stacks
24/7
On-call
coverage
FAQ
Questions we hear most often.
Don't see what you're looking for? Ask us directly —
bilingual response within one business day.
Which platforms do you manage?
Instagram, LinkedIn, TikTok, Facebook, X (Twitter), YouTube, and Pinterest. We recommend focusing on 2-3 platforms based on where your audience actually is — spreading too thin hurts results.
Do you create content or just schedule it?
Both. Content creation (photography, video, graphics, copy) is our primary offering. Scheduling and engagement are included. Pure scheduling-only arrangements are also available.
How often will you post?
Frequency depends on platform and audience. Instagram: 3-5 posts and 3-5 Stories per week. LinkedIn: 2-4 posts per week. TikTok: 3-7 videos per week for growth, or 2-3 for steady presence.
Do you handle paid social ads?
Yes — Meta (Instagram/Facebook), LinkedIn, TikTok, and X ads. Ad management is separate from organic social and typically runs on a percentage of ad spend or flat monthly fee.
Will you talk to our audience and reply to comments?
Yes. Community management — replying to comments, DMs, and mentions — is included in full-service plans. We coordinate voice and approval flows with your team.
What reporting do we get?
Monthly reports covering reach, engagement, follower growth, website clicks from social, and content performance. Quarterly strategy reviews to adjust direction.
Social media is not optional
Your customers check social before they check your website. If your presence looks abandoned or off-brand, they assume the business is too. Consistent, thoughtful social media is table stakes — and still, most businesses get it wrong.
Platform specificity matters
Content that works on TikTok falls flat on LinkedIn. Instagram and Facebook have different rhythms. We tailor content to each platform's culture instead of cross-posting the same asset everywhere.
Voice that sounds like you
We spend time upfront understanding how your brand should sound on social. Too many agencies produce generic branded content that could belong to any company. Yours shouldn't.
Measurement that drives decisions
Vanity metrics (followers, likes) are fine to track — but not what drives the strategy. We measure what matters: website traffic, leads, saves and shares, and actual business outcomes.
Featured case studies
Outcomes, not output.
+218% organic sessions in 90 days
+218% organic sessions in 90 days
+218% organic sessions in 90 days
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